Ask one hundred people their definition of trust and you’ll get one hundred different answers. Our research and experience working with thousands of leaders is that trust has two important aspects; safety and accountability.
Some people equate trust with safety first, asking the question “Am I safe with you?”
Trust goes up when they are comfortable and confident that you will accept them the way they are, avoid judgment, and be supportive. Trust goes down when communication is impersonal, when they feel judged, or if you break their confidence around sensitive personal information.