In my previous post I described the four personality types characterizing the fleet of United States presidential candidates. Using the Process Communication Model (PCM®) as a framework for analysis and prediction, here’s my take on Donald Trump, Hillary Clinton, Jeb Bush, Carly Fiorina, Bernie Sanders, and Marco Rubio. I’ll tackle the remainder in my next post.
If you are looking for recommendations on who to vote for or an analysis of their platforms, look somewhere else. Instead, I’ll reveal a powerful and often overlooked factor in who captures our attention and votes.
Hint: It has nothing to do with what they have to say, and everything to do with how they say it.