Appreciate You vs. Appreciate It

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My middle daughter, Emily, works in customer service at Home Depot. It’s been a great source of work experience for her during the disruptions of COVID, she’s made some new friends, and has allowed some side income while going to school virtually.

Emily helps a lot of people every day, both over the phone, and in person. Sometimes she even helps people take stuff out to their vehicles. Although not everyone shows gratitude, she receives plenty of appreciation for her efforts.

The other day Emily called me to ask a PCM Question. As a Process Communication Model trainer and the author of a new book about PCM, she hoped I’d have some insight. Her question;

“I get a lot of compliments each day, and there are some that mean more than others. Some people say, ‘Appreciate it,’ and others say, ‘Appreciate you.’ I’ve noticed that I definitely prefer ‘Appreciate you.’ It means so much more to me than ‘Appreciate it.’ How do you explain that?

The explanation has everything to do with personality differences in how people are motivated. We all have the same six personality types in us, but in a preferred, set order. Emily’s two strongest ones are Rebel and Harmonizer. The Rebel type is motivated by playful contact that is safe, fun and accepting. The Harmonizer type is motivated by recognition of person, caring about who you are, no strings attached. “Appreciate you,” nails them both!

Appreciate YOU people,

  • Are generally caring, kind, and playful.
  • Want to know you like and accept them for who they are.
  • Do things for you as an expression of their compassion and human connection.

Appreciate IT people,

  • Are generally organized, committed, and observant.
  • Want to know you recognize the things they do.
  • Do things for you as an expression of their responsibility and dedication.

Next time you want to show appreciation to someone, watch for the cues and offer what means the most to them. They’ll definitely appreciate YOU for IT.


Want to learn about your personality and how it impacts your leadership? Our new PCM Leadership Profile has all the answers and a ton of actionable insights.

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