In “Switch, How to Change When Change is Hard,” Chip & Dan Heath, pose a formula for change in this chapter that is contrary to the traditional ANALYZE-THINK-CHANGE.  Instead, they propose that in order to change, a person must SEE-FEEL-CHANGE.  They share stories of motivating children to take their chemotherapy drugs, and how the mega-store, Target, achieved its success using this formula.

The basic premise is that for real change to happen, people have to experience it, not just have information about it.  They suggest that the more information a person has, the more that person [or organization] is unable to change.  This may be a clue into why many organizations seem unable to change until they are bankrupt.

So, could it be possible that the enemy of change is OVER-ANALYZING and THINKING?  I do not believe that it is necessary to throw these two processes out completely.  However,  we must learn to know when to let go and just go for it!

How many of us have had an experience that we wanted to elaborate on, only to analyze and think ourselves out it?  I bet we all have.  The number 1 point I hope to make with this blog post is for you to trust what you see and feel, and then go for it – trust your gut!

Point number 2:  In order to sell a product, you must create an experience.  People can resonate with an experience, and when they do, they’ll want to re-create it.  Re-creation is selling.  The more positive experience a person has, that is based on what they saw and felt, the more likely they are to buy the product that created that experience, and the more likely they are to become a long-term customer.

See and feel it!!

Posted on June 3, 2010 by Jeff

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