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Switch – Chapter 2, Where's the Bright Spot?

Posted on by Jeff

Is it easier to look for the good or the bad?  Here are some studies that are referenced in the second chapter of “Switch, When Change is Hard,” by Chip & Dan Heath.

  • A study of all 558 emotional words in the English language found that 62% were negative.
  • People who were shown photos of bad and good images focused more time on the bad images.
  • When people learn positive and negative aspects about other people, the negative aspects stick to the memory more than the positive aspects.
  • When people explain events in their lives they are more likely to spontaneously bring up negative events as opposed to positive ones.

The authors then quote Leslie Fiedler, who I paraphrase here: novelists have gained a lot of fame writing about marital problems, however their has never been best seller about a happy marriage.

So, I pose this question:  Do you look for the negative prior to the positive?  When you start a staff meeting;  when you meet individually with a co-worker or employee; when giving feedback, do you first share the negative and then the positive?  When problem solving with your team, do you look at what is not working before you look at what is working?

The following is a story out of chapter 2 that shares how looking for the bright spot led to success.

“In 1990 Jerry Sterin was working for Save the Children.  He was tasked with decreasing malnutrition in Vietnam.  There were three big problems; sanitation was horrendous, clean water was not available and most rural families were ignorant about nutrition.  Combating these three problems would be enormous and expensive.  And he did not have the resources or the support to tackle those three problem areas.

He began to look for the bright spot.  He interviewed the mothers who had the healthiest children.  He found that the healthy kids ate the same amount of food, only four times a day versus the norm of two times a day.  He also found that kids were hand  fed when appropriate, instead of fending for themselves.  Finally these kids were given shrimp and crab mixed in with their normal food.  Shrimp and crab were generally considered an adult food.  And the mothers were mixing in sweet potato greens into the food, which was considered a low class food.

He then organized cooking groups with the mothers who had malnourished kids with the mothers who had healthy kids.  In these cooking groups the “bright spot mothers” were able to teach the other mothers how to cook in a healthier way.  Six months later 65% of the kids had proper nutrition and it stayed that way.”

What if tomorrow you started building on the positive, instead of focusing on the negative?  My advice is, “If you look, you will find it.”  Please share your thoughts, feelings and opinions, I am looking forward to it!! – JK

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5 Responses to Switch – Chapter 2, Where's the Bright Spot?

Nate Regier says: March 26, 2010 at 2:12 pm

Thanks, Jeff. Many times I’ve passed on the quote you first shared with me…”Energy flows where attention goes”. Seems we all know that you get more of what you pay attention to…yet why do we continue to pay more attention to the things we don’t want?

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Sylvia Dresser says: April 2, 2010 at 7:10 pm

Jeff, this seems very like the basics of Appreciative Inquiry, among other things – what we pay attention to, grows … so if we pay attention to the positive, it’s a good thing! Please note – this is from someone who ALWAYS finds the typos, mistakes, and all that, and is working hard to shift that paradigm … Sylvia

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Andrew Hare says: April 6, 2010 at 10:13 am

Nate, i think the main reason people focus on negatives is because it is so easy to dwell on them. It is much harder to do something about it. We also live in a society that constantly compares us to each other by pointing out our flaws instead of focusing on what is unique about each of us. Thats why it is so refreshing when you see someone out there trying to do something positive.

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Jerrie Rankin says: April 7, 2010 at 7:19 am

Thanks for the insight, Jeff. I think you have to make a conscious choice daily to do this – and it does work! I could name example after example of focusing on what you want as opposed to what yuo don’t want will bring that about. Additionally – I heard an author say “what we resist, persists”….which relates to the same concept…the more attention we give the negative….the more it hangs around. Wow – just typing this makes me realize how I’ve been doing that lately to myself! I am consiously chosing right now to focus on the positive! (even though my pants are tight! ) :)

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Nancy Capers says: April 20, 2010 at 11:16 am

I think we spend more time on, focus on, the negative as a result of evolutionary urges. Survival is our strongest drive. When we see a smile we know we’re safe and we can move on. When we see a frown we might be in danger, or, at least, there’s something we’ll probably have to cope with so we’re more vigilant. Thanks for this info. Very useful! Best, Nancy

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