Communication Training builds a Competitive Advantage

Engaging your employees during a recession and making them part of the solution can be a measurable, competitive advantage. Benefits consulting firm Watson Wyatt (now Towers Watson) makes the case in its study, “Capitalizing on Effective Communication: How Courage, Innovation and Discipline Drive Business Results in Challenging Times” .

Effective employee communication is a leading indicator of financial performance and a driver of employee engagement. Companies that are highly effective communicators had 47% higher total returns to shareholders over the last five years compared with firms that had the least effective communicators.
Despite all of the organizational and beneficial changes employers have been making in response to challenging economic conditions, only 14% of the survey participants are explaining the terms of the new Employee Value Proposition (EVP)* to their employees.
The best invest in helping leaders and managers communicate with employees. While only 3 out of 10 organizations are training managers to deal openly with resistance to change, highly effective communicators are more than three times as likely to do this as the least effective communicators.
Despite the increased use of social media, companies are still struggling to measure the return on their investment in these tools. Highly effective communicators are more likely than the least effective communicators to report their social media tools are cost-effective (37% vs. 14%).
Measurement is critical. Companies that are less effective communicators are three times as likely as highly effective communicators to report having no formal measurements of communication effectiveness.

Using the Process Communication Model®, we guide leaders in learning, mastering and applying effective communication strategies to leverage diversity, motivate employees, and resolve conflict.
We teach a variety of change-management and conflict-resolution frameworks so that leaders can anticipate, navigate, and facilitate change with the least amount of resistance.
We offer specific formulas and rubrics to measure communication effectiveness so you can track the impact of your investment.
With the Delta Trajectory, we help you build a culture of effective communication.

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